Nokia-branded units accounted for three.five % of Ecu smartphone shipments within the first quarter of 2018, in keeping with business research company Canalys. That places Nokia in 5th position with 1.6 million units shipped. That is in spite of an general decline of 6.three % in smartphone shipments all through the similar duration.
The HMD International-operated emblem maintained its place because the fourth quarter of 2017, all through a duration of “smartphone fatigue” by which the 2 best distributors within the area, Samsung and Apple, slipped via 15.four and five.four %, respectively. The 2 giants—in addition to Huawei and Xiaomi—are nonetheless handily outperforming Nokia, on the other hand.
However Nokia’s efficiency as opposed to extra established smartphone manufacturers in Europe continues to be commendable, bearing in mind its units have not been to be had there for terribly lengthy. Canalys attributes the somewhat fast adoption to HMD’s provider relationships constructed on function telephones, pronouncing it is used them “to get its new smartphones ranged throughout Europe.”