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More retweets and likes for tweets above 140 characters

Social media research company SocialFlow is bringing a dose of truth to the whining that so-called Twitter “purists” don’t need to imagine: other people need to have interaction extra with tweets that experience greater than 140 characters in them.

Because the platform raised its persona restrict to 280 in line with tweet, SocialFlow took a pattern of 30,000 of them created from November 29 for per week. It discovered that longer posts were given about as many click-throughs, two-thirds extra likes and two times as many retweets because the bits with 140 characters or much less.

Sexual harassment and different such heady subjects have warranted longer tweets. If a tweet thread is wanted, each and every put up could have sufficient room for a unmarried thought with fewer that practice another way on a 140-character restrict. Fewer tweets in a thread imply that there’s much less scrolling and less diversions that discourage other people from studying extra.

Twitter’s personal information indicated that nine % of English tweets hit the 140 restrict whilst it used to be nonetheless round and that only one % of tweets now hit the brand new barrier. Most effective 2 % of all messages used 190 characters or extra. Remember that whilst URLs nonetheless take 23 characters, different media like footage, polls and the like don’t rely towards the restrict anymore.

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