Google has obtained Tenor, probably the most large avid gamers within the GIF sport. In a weblog publish, Google stated that Tenor will proceed to perform as a separate emblem whilst Google invests “of their generation and relationships with content material and API companions.”

Tenor’s GIFs are all over, from Twitter to WhatsApp to Google‘s personal Gboard; in a publish on Tenor’s weblog, CEO David McIntosh says Tenor surpassed 12 billion overall GIF seek requests previous this 12 months. McIntosh will retain his management place, he writes, as will co-founders Erick Hachenburg and Frank Nawabi.

Google says that with the purchase, it is “bringing GIFs extra carefully into the fold,” and that the newly-acquired Tenor will lend a hand customers to find simply the correct GIF “in Google Pictures in addition to different merchandise that use GIFs, like Gboard,” however did not elaborate on how. Neither corporate’s statements detailed the financials of the purchase.

GIF Keyboard by Tenor
GIF Keyboard by Tenor