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Google acquires GIF-centered business Tenor

GIF aggregator and seek engine company Tenor has been obtained via Google. Neither aspect is disclosing information about the transaction.

Like the remainder of the trade running round messaging, social media and enter, Google has been trailing on placing GIF look up options for chat apps and symbol search engines like google for keyboards like Gboard. Tenor and GIPHY were two of the biggest such engines, every with their very own suite of client merchandise in addition to developer APIs. With this deal, Tenor will proceed to perform as an organization and take care of current relationships with the ones the use of its APIs in addition to advertising and content material products and services.

Tenor claims that it had 300 million customers in 2017 and had completed 12 billion seek requests a month previous this yr.

Simply the day gone by, Google was once rumored to have obtained the property and human assets of sunshine box digicam maker Lytro.

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