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700,000+ ‘bad’ apps were banned from Google Play last year

With over three.five million apps revealed as of December 2017, 82 billion app downloads formally reported for the entire of 2016, and a pair of billion+ lively Android gadgets the usage of it because the go-to position for principally all sorts of content material, Google Play is certainly the very best goal for malicious tool builders.

However Google has been ramping up its efforts to make stronger Play Retailer safety up to now couple of years, taking a look to wreck the parable of the malware-plagued Android ecosystem. Whilst no working gadget or virtual distribution provider can also be 100 % secure in opposition to more and more refined cyber threats, Google is ecstatic to announce the “chance of a person putting in a nasty app” from the authentic Play Retailer has been halved within the earlier yr by myself.

That’s as a result of over 700,000 apps discovered to be in violation of Google Play insurance policies had been taken down in 2017, representing a whopping 70 % building up over 2016’s equivalent tally. Even if that feels like difficult, time-consuming paintings, the quest large may be boasting enhanced pace in figuring out and taking motion in opposition to “unhealthy apps.”

In reality, 99 % of “apps with abusive contents” have been it appears “known and rejected sooner than any individual may set up them”, which is beautiful spectacular. System finding out “fashions and strategies”, i.e. synthetic intelligence, a great deal helped with that, robotically flagging “attainable violations” human reviewers then manually checked to peer in the event that they have been in reality at fault.

Mentioned faults integrated now not simply the possible to hurt by the use of SMS fraud, trojan infiltration or data phishing, but in addition impersonation of “well-known apps” and irrelevant content material promotion. Copycats accounted for greater than 250,000 of the 700,000 rejected apps all through 2017, whilst PHAs (Doubtlessly Damaging Packages) are described as “small in quantity”, commanding 50 % fewer installs than the former yr due to Google Play Offer protection to.

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